Creating an SEO friendly website is a continuous process because of frequent algorithm updates. With frequent Google updates, your SEO strategy also needs to change. You have to be quick in adapting to the changes introduced by search engines so that ranking and SEO efforts put in, are not affected. Once the ranking drops, it […]
Using the right keywords is the ladder that helps your content climb higher on Search Engine Results Pages (SERPs). The more you are seen during search, the more traffic you get on your website. This is exactly why keyword research is the main element of Search Engine Optimization (SEO). It is important that your keyword […]
A website is as powerful as its design. When it comes to web design, there are so many different styles you can go for. It can be chic to minimalist, from playful and vibrant to sleek and modern. But it should represent your brand identity and business philosophy. Which is why it is essential to […]
SEO tools are the fundamental requirement of an SEO expert. If you want to be ahead of your competitors, your SEO strategy has to be better than theirs. There are many SEO tools available out there for digital marketers and SEO experts. However, not every SEO tool can serve your purpose. For top class SEO […]
Google Analytics 4 is the latest version of Google’s popular website analytics platform. It will replace Google Analytics from 1st July 2023 and is the need of the hour for digital marketers. With the latest iteration of Google Analytics, GA4, you have access to a robust platform that combines machine learning, advanced analytics, and cross-platform […]
If running a business is driving a car, then an SEO agency is the accelerator. Running a business is not feasible with just having a problem-solving product or service, you need to have a strong digital presence and enhance it regularly. Whether you are a new entrepreneur or a century-old company, a strong digital presence […]
The future of digital marketing appears to be filled with more intense strategy-making and execution as the industry continues to evolve with advances in technology. We are already seeing a shift in perspective in digital marketing strategy statistics that reflect the effectiveness of data-backed solutions and their adoption. Digital marketing efforts have changed over the […]
Social Media Marketing for business is the new magic wand for organizations that want to grow rapidly. Nowadays, social media is an essential part of people’s lives and businesses. More than 3 billion potential customers are on social media platforms and use social media at least once a day (keeping GenZ as an exception). Social […]
A marketing strategy refers to any strategy or content that is geared towards a business or organization and it is an essential aspect of any business. The two most vital segment of marketing is B2B and B2C. The main goal of marketing strategy is to attract and retain customers by creating value and building long-term […]
Before we dive into the ocean of SEO strategy let’s first know about SEO (Search engine optimization). It is an important aspect of any digital marketing strategy. By optimizing your website for search engines, you can attract more traffic, generate leads, and increase conversions. In this blog, we’ll walk you through simple steps for creating […]
