By Anupam Panwar
Digital Marketing Trends in India

During the past few years, digital marketing in India has experienced rapid growth and evolution, transforming the way businesses interact with their target audiences. India has the second-largest population in the world, making its digital landscape a fertile ground for innovative marketing strategies and technologies. However, to harness the full potential of digital marketing, businesses and marketers must stay on top of the latest trends.

India’s digital marketing scene is a carnival of creativity in a country where emojis are the new hieroglyphics, hashtags are the modern mantras, and witty memes are sharper than a smartphone.

So, whether you are a marketing enthusiast or a professional digital marketer looking for the latest digital marketing trends, this blog is of your interest. Check out the top 13 New and Emerging Digital Marketing Trends in India.

Table of Contents:

  • Prime Features of Digital Marketing Trends
  1. Voice Search Optimization
  2. Artificial Intelligence in Digital Marketing
  3. Video Marketing and Live Streaming
  • Creating an Effective Video Content Strategy
  1.  Influencer Marketing
  2. Personalization and Customer Experience
  3. Mobile Marketing and App Optimization
  4. Branded Content, Social Commerce and SEO
  • Key Digital Marketing Trends and Rates
  • Digital Marketing in India: Embracing Future

Prime Features of Digital Marketing Trends

  • Digital marketing trends are a critical component especially for businesses to keep up with the latest trends in digital marketing, to maintain a competitive edge.
  • The AdCzar has seen India’s digital marketing environment rapidly changing due to the rise of social media platforms and mobile devices.
  • Voice search optimization, artificial intelligence, video marketing, influencer marketing, personalisation, and mobile marketing are emerging trends in Indian digital marketing.

Voice Search Optimization

Voice-based searches have rapidly gained popularity in India, with the increasing use of voice assistants such as Siri and Google Assistant. According to recent surveys, approximately half of Indian internet users prefer voice searches over standard text searches, making it a key component of digital marketing strategy and outshined as enticing digital marketing trends in India.

Artificial Intelligence in Digital Marketing

Artificial intelligence (AI) is undoubtedly altering the game especially in the content of digital marketing trends in India. AI-based marketing methods can help businesses generate more efficient and effective marketing campaigns. Chatbots powered by artificial intelligence, for example, can improve customer experiences by providing tailored interactions and helpful recommendations.

  • Machine learning algorithms can examine client data to produce audience-relevant marketing campaigns.

Video Marketing and Live Streaming

Live streaming is also rising in popularity among digital marketing trends in India. Live video streaming services have been introduced on social media platforms such as Facebook, Instagram, and Twitter.

Live streaming has become a crucial tool for prime digital marketing agency looking to connect with their customers on a more personal level.  This approach has been especially successful in the beauty and fashion industries, where influencers showcase products via live streaming sessions.

The rise in video consumption in India has resulted in an increase in video marketing trends. Video has become the most popular, with over 500 million internet users and 325 million smartphone users.

Creating an Effective Video Content Strategy

Businesses must identify their target audience and personalise their content to match their demands in order to establish an effective video content strategy. The content marketing strategy should include determining the best platform to reach their target audience and providing content that is relevant to their interests and preferences.

  • Storytelling is a crucial part of Video marketing. Businesses must generate content that conveys a captivating tale. This is possible through visual storytelling, which uses animation, graphics, and other visually appealing aspects to deliver the idea.

Influencer Marketing

In India, Influencer Marketing has been one of the most effective digital marketing strategies. Businesses are prominently working to reach their target audiences.

  • In India, social media influencers have large followings, frequently in the millions, and can alter their audience’s purchasing decisions with a single post.
  • Every niche has an influencer, from fashion and beauty to food and travel.
  • One of the latest influencer marketing trends is to use micro-influencers, who have smaller but more engaged communities. In addition to being highly targeted and personalised, these influencers often have a close relationship with their followers.

Personalization and Customer Experience

Personalization is taking on more significance in the list of top digital marketing trends, As organisation work to provide unique experiences that cater to their customer’s specific demands.

  • One critical part of personalization is ensuring that it is done in a way that respects the privacy and preferences of clients.
  • Before collecting and using consumer data, it is vital to attain adequate consent and be upfront about how the data will be used.

Customer journey mapping is an important trend in Customer Experience. This involves acknowledging the many touchpoints that customers have with a brand and charting out their journey from beginning to end.

Mobile Marketing and App Optimization

As per reports, the use of mobile phones has made Mobile Marketing an essential component of digital marketing updates & endeavours. Businesses must use a mobile-first strategy since the vast majority of customers access the internet through their mobile devices in order to maximise their marketing efforts.

  • Smartphones experienced the highest boost in ad insertions, with a 2.9-fold spike.

In addition, App Store Optimization is a key element of the latest digital marketing trends in mobile marketing. Businesses can employ app optimization techniques to raise the ranking of their apps in app store searches and increase user engagement. The app’s title, description, and keywords can be enhanced as well as user feedback incorporated to improve its performance and design.

Branded Content, Social Commerce and SEO

  • Branded content is non-traditional advertising such as articles, videos, and podcasts covering digital marketing news to get trafficking. In lieu of simply selling things, it offers consumers useful or entertaining information. Branded content aims to engage people and grab their attention
  • Social media sites are no longer merely for posting pictures and status updates. They’ve evolved into retail destinations and are known as Social Commerce. Users can browse and purchase things via platforms such as Instagram and Facebook without leaving the applications. Thus, there is increased investment in Social Media Marketing
    • E-commerce saw the most prominent amongst the top 10, with a 69% increase in ad insertions. And was the top advertising category in 2022.
  • With the boom of “near me” searches, local SEO (Search Engine Optimization) has become an important part of digital marketing in India. In order to attract local customers, businesses are improving their internet presence. A key component of this strategy is Google My Business and location-based keywords.

Key Digital Marketing Trends & Rates

Here are the top digital marketing trends along with their prominent uses and their respective trending rates:

Key Digital Marketing Trends in India & Rates
Key Digital Marketing Trends & Rates

Digital Marketing in India: Embracing Future

Digital marketing trends in India are evolving and helping in embracing the future, from voice search optimization to influencer marketing. These 13 trends are compass directing firms toward success in the dynamic Indian latest digital marketing news & scene. They alter marketing tactics, from influencer marketing to voice search optimization. It’s important to stay up to date with these developments as the digital landscape in India develops.

However, businesses must embrace the exciting future of digital marketing in the nation and adjust to these developments if they want to succeed.

For more insights on digital marketing read our blogs:

The future of digital marketing; what to expect

How to make an effective paid media strategy

Why social media marketing is important for business

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