By Anupam Panwar

A Comprehensive Guide to Keyword Research for SEO

Using the right keywords is the ladder that helps your content climb higher on Search Engine Results Pages (SERPs). The more you are seen during search, the more traffic you get on your website. This is exactly why keyword research is the main element of Search Engine Optimization (SEO). It is important that your keyword […]

By Anupam Panwar

A Beginner’s Guide To Google Analytics 4 (GA4)

Google Analytics 4 is the latest version of Google’s popular website analytics platform. It will replace Google Analytics from 1st July 2023 and is the need of the hour for digital marketers. With the latest iteration of Google Analytics, GA4, you have access to a robust platform that combines machine learning, advanced analytics, and cross-platform […]

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