On a scale of 1 to 10, how well do you really understand the world of paid advertising? Although 45% of small businesses advertise online in some form, pay-per-click is still a concept many of us still don’t fully understand. If you are a digital marketer or are looking to spread your business online, PPC […]
During the past few years, digital marketing in India has experienced rapid growth and evolution, transforming the way businesses interact with their target audiences. India has the second-largest population in the world, making its digital landscape a fertile ground for innovative marketing strategies and technologies. However, to harness the full potential of digital marketing, businesses […]
In today’s highly digital landscape, businesses are primarily looking for ways to enhance their online engagement and reach their target audience. And one powerful tool at their disposal is a well-crafted and highly effective paid media strategy itself. An effective paid media strategy involves the prominent use of paid advertising methods to promote services, content, […]
Creating an SEO friendly website is a continuous process because of frequent algorithm updates. With frequent Google updates, your SEO strategy also needs to change. You have to be quick in adapting to the changes introduced by search engines so that ranking and SEO efforts put in, are not affected. Once the ranking drops, it […]
Using the right keywords is the ladder that helps your content climb higher on Search Engine Results Pages (SERPs). The more you are seen during search, the more traffic you get on your website. This is exactly why keyword research is the main element of Search Engine Optimization (SEO). It is important that your keyword […]
A website is as powerful as its design. When it comes to web design, there are so many different styles you can go for. It can be chic to minimalist, from playful and vibrant to sleek and modern. But it should represent your brand identity and business philosophy. Which is why it is essential to […]
SEO tools are the fundamental requirement of an SEO expert. If you want to be ahead of your competitors, your SEO strategy has to be better than theirs. There are many SEO tools available out there for digital marketers and SEO experts. However, not every SEO tool can serve your purpose. For top class SEO […]
If running a business is driving a car, then an SEO agency is the accelerator. Running a business is not feasible with just having a problem-solving product or service, you need to have a strong digital presence and enhance it regularly. Whether you are a new entrepreneur or a century-old company, a strong digital presence […]
The future of digital marketing appears to be filled with more intense strategy-making and execution as the industry continues to evolve with advances in technology. We are already seeing a shift in perspective in digital marketing strategy statistics that reflect the effectiveness of data-backed solutions and their adoption. Digital marketing efforts have changed over the […]
Social Media Marketing for business is the new magic wand for organizations that want to grow rapidly. Nowadays, social media is an essential part of people’s lives and businesses. More than 3 billion potential customers are on social media platforms and use social media at least once a day (keeping GenZ as an exception). Social […]
