On a scale of 1 to 10, how well do you really understand the world of paid advertising? Although 45% of small businesses advertise online in some form, pay-per-click is still a concept many of us still don’t fully understand. If you are a digital marketer or are looking to spread your business online, PPC […]
During the past few years, digital marketing in India has experienced rapid growth and evolution, transforming the way businesses interact with their target audiences. India has the second-largest population in the world, making its digital landscape a fertile ground for innovative marketing strategies and technologies. However, to harness the full potential of digital marketing, businesses […]
In today’s highly digital landscape, businesses are primarily looking for ways to enhance their online engagement and reach their target audience. And one powerful tool at their disposal is a well-crafted and highly effective paid media strategy itself. An effective paid media strategy involves the prominent use of paid advertising methods to promote services, content, […]
Creating an SEO friendly website is a continuous process because of frequent algorithm updates. With frequent Google updates, your SEO strategy also needs to change. You have to be quick in adapting to the changes introduced by search engines so that ranking and SEO efforts put in, are not affected. Once the ranking drops, it […]
