By Anupam Panwar

6 Important Things You Should Know About PPC Marketing

Every time you go to your social media feed, you see a number of products of your choice appearing on the timeline.  Do you think the products appear organically on your feed? That’s actually PPC marketing (pay-per-click). It’s estimated that about 45% of small businesses use some form of online marketing and pay-per-click advertising remains the […]

By Anupam Panwar

Top 13 Latest and Emerging Digital Marketing Trends in India

During the past few years, digital marketing in India has experienced rapid growth and evolution, transforming the way businesses interact with their target audiences. India has the second-largest population in the world, making its digital landscape a fertile ground for innovative marketing strategies and technologies. However, to harness the full potential of digital marketing, businesses […]

By Anupam Panwar

How to Make an Effective Paid Media Strategy

In today’s highly digital landscape, businesses are primarily looking for ways to enhance their online engagement and reach their target audience. And one powerful tool at their disposal is a well-crafted and highly effective paid media strategy itself. An effective paid media strategy involves the prominent use of paid advertising methods to promote services, content, […]

By Anupam Panwar

10 Tips to Make Your Website More SEO Friendly

Creating an SEO friendly website is a continuous process because of frequent algorithm updates. With frequent Google updates, your SEO strategy also needs to change. You have to be quick in adapting to the changes introduced by search engines so that ranking and SEO efforts put in, are not affected. Once the ranking drops, it […]

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